Over the past few weeks, we’ve laid down the groundwork for Phase 1 of our Road to the Main Stage Roadmap. We’ve tackled: The Local Venue Circuit: Strategic booking over over-saturation. Gig Etiquette: Treating crew with respect, respecting monitors, keeping the stage clean, and clearing off fast. Building a Loyal Local Fanbase: Turning casual gig-goers into 100 True Fans via the merch table and direct mailing lists. The response from the community on social m

In our first two posts, we covered how to strategically book your local shows and the essential gig etiquette needed to keep promoters on your side. But let’s be honest: you can have the tightest set in the world and the best manners backstage, but if you are playing to empty rooms, you aren't going anywhere. To climb the ladder to major festival stages, you need a loyal local army. At Beermageddon, we are a festival built entirely on community. We don't just book bands

Let’s talk honestly. Jim and I have over 70 combined years of experience in the music industry. We have seen the landscape change drastically, but lately, we’ve noticed a frustrating trend: a massive rise in unearned expectation and, frankly, outraged entitlement from bands when they don’t get a slot. Every year, our inboxes are flooded with hundreds of variations of: “Hey, just found out about your festival, do you have any slots left for my band?” If that is your approa