Over the past few weeks, we’ve laid down the groundwork for Phase 1 of our Road to the Main Stage Roadmap. We’ve tackled: The Local Venue Circuit: Strategic booking over over-saturation. Gig Etiquette: Treating crew with respect, respecting monitors, keeping the stage clean, and clearing off fast. Building a Loyal Local Fanbase: Turning casual gig-goers into 100 True Fans via the merch table and direct mailing lists. The response from the community on social m

In our first post, we laid down some hard truths about what it takes to get booked at festivals like Beermageddon. We talked about shedding the entitlement, putting in the groundwork, and treating bookers with respect. The response was massive. It’s clear that bands are hungry for real, unfiltered advice on how to navigate the modern music industry. As promised in our roadmap, we are going to teach you how to climb the ladder from the very bottom to the very top. This

Let’s talk honestly. Jim and I have over 70 combined years of experience in the music industry. We have seen the landscape change drastically, but lately, we’ve noticed a frustrating trend: a massive rise in unearned expectation and, frankly, outraged entitlement from bands when they don’t get a slot. Every year, our inboxes are flooded with hundreds of variations of: “Hey, just found out about your festival, do you have any slots left for my band?” If that is your approa